I have often compared websites to signs.
When you put up a sign in front of your business, it lets everyone driving down the street know who you are and what you do. This is great for business!
When you put up a website, it also lets people know who you are and what you do. The question is who does is let know? Just having a website is like putting a sign in the middle of nowhere – nobody sees it. Your sign (and website) need traffic.
Since you cannot exactly put up your website next to the freeway, we do the next best thing. We can make sure that anyone searching for your product finds you, and we can place ads for people to learn about you without knowing to search for you.
Don’t just build your sign in the middle of nowhere and leave it.
