Google recently came out with an update to their privacy policy that tipped their hand to changes coming down the road. They are closing in the ranks and taking advantage of their huge market share of how people search and find things online.

Did you know that 65% of people search from Google when they go to look for something online?

Google is creating a sphere of influence within those search results giving preference to the businesses that participate in their network. They are going to customize the search results based on your behavior as a user in the search engine, on YouTube.com, Blogger.com, and other Google web properties. Google is filtering the results based on how you as a user interact with the website. Google will be giving preference to websites that you have visited before, +1, and shared on their Google+ network.

What this all means is if you are not using their technology, as a business, chances are you are going to get filtered out of the results and you won’t even notice.

Who will get your customers then?

To combat this new change in Google’s algorithm we have created the Visibility ⁺ Program. Our Visibility ⁺ Program allows maximum online visibility by allowing you as the business owner to take advantage of everything that Google has to offer PLUS much more. We’ve included everything you will need to be successful leveraging Google’s market dominance.

Here are some of the Google properties we use to maximize your online presence:

• Google Places (local search)
• Blogger.com (Blogging)
• Picasa (images)
• YouTube.com (video)
• Google+ (Social Media)
• Gmail (email)
• Google Webmaster’s Tools (Search)
• Google Adwords (Paid Ads)
• Google’s Admob (mobile advertising)

By using Google’s web properties you increase your businesses chances of being included within the Google Search Network and being found by your current and future customers.

The Visibility⁺ program includes:

Search Engine Optimization

• Keyword research
• Search term analysis to find best Keyword phrases
• Creation of the most important meta tags
• On page optimization to include optimized page titles and descriptions
• Link syndication and building campaign to generate inbound links to your website
• Monthly SEO report and recommendations 

Social Media Management

• Manage company profiles on the social networking sites and create profiles when necessary
• Create and execute marketing campaigns to your social networks
• Link social networks to website(s) and other marketing systems

Email Marketing

• Establish and manage email marketing campaign(s) based on business needs
• Manage and clean subscriber list(s)
• Design of email creatives
• Testing of email to maximize open rate and click through rate (CTR)

Pay-Per-Click Development and Management

• Research keywords and set up campaigns in Google Adwords and other ad networks
• Keyword selections, campaign creation, and grouping
• Ad optimization – split testing multiple ads to run simultaneously for highest CTR
• Bid optimization – testing bid amount, bid placement, conversion rate, and total conversion cost
• Manage Advertising budget up to $3,000/month  paid by client 

Landing Pages

• Design and create landing pages for recommended campaigns
• Integrate landing pages with your website, social media profiles, and marketing system
• Optimize landing pages through multivariate and A/B testing methods

Website Submissions to Directories, Maps, Classified, and Social

• Classified listings in sites such as craigslist.com and Ebay Classifieds
• All the major Map search engines including Google Place, Yahoo Local, Bing Local, and InfoUSA plus many more
• Directories and online social directories including yellowpages.com, Yelp.com, superpages.com, MerchantCircle.com, and more

The Visibility⁺ program is designed to create maximum online visibility for a business needs in one affordable package. Your business will set itself apart from your competition by increasing your company’s online visibility to be where your customer is online.

Visibility⁺ Pro (Recommended for Consultants)

Visibility⁺ Local (Recommended for Local Business)

Visibility⁺ Elite (Recommended for Online Publishers and Large Retailers)

Call Us Today and See Which Program is right for you 941-306-4625

Digital Dragon Direct - Marketing That Matters

If SOPA were to pass in its current form it would affect everyone that owns a website or uses websites like Facebook, Google, Wikipedia, YouTube plus many, many more.

Take Action today and spread the word

Get the facts

• http://marketingland.com/what-all-marketers-need-to-know-about-sopa-1677
• http://en.wikipedia.org/wiki/Wikipedia:SOPA_initiative/Learn_more
• http://en.wikipedia.org/wiki/Stop_Online_Piracy_Act
• http://news.cnet.com/8301-31921_3-57329001-281/how-sopa-would-affect-you-faq/
• http://www.copyblogger.com/sopa/
• http://lifehacker.com/5860205/all-about-sopa-the-bill-thats-going-to-cripple-your-internet
• http://money.cnn.com/2012/01/17/technology/sopa_explained/index.htm
• http://www.mattcutts.com/blog/sopa-protect-ip/

Places to show your support

• http://dontcensorthenet.com/kill-sopa/
• https://www.google.com/landing/takeaction/
• http://en.wikipedia.org/wiki/Main_Page

Digital Dragon Direct - Marketing That Matters

I have often compared websites to signs.

When you put up a sign in front of your business, it lets everyone driving down the street know who you are and what you do. This is great for business!

When you put up a website, it also lets people know who you are and what you do. The question is who does is let know? Just having a website is like putting a sign in the middle of nowhere – nobody sees it. Your sign (and website) need traffic.

Since you cannot exactly put up your website next to the freeway, we do the next best thing. We can make sure that anyone searching for your product finds you, and we can place ads for people to learn about you without knowing to search for you.

Don’t just build your sign in the middle of nowhere and leave it.

Digital Dragon Direct - Marketing That Matters

So many times when I meet with Business Owners regarding their marketing, Web marketing is just an afterthought. At best it is “part” of the mix.
I would challenge you to look at the world around you today. We have changed. Today we look FIRST to the Web, and take other things into consideration.
So the next time you stop to look at your marketing plan, ask yourself – “Is my Web presence the foundation of my marketing“?

Eric F Gilbert

Digital Dragon Direct - Marketing That Matters

Outside Sales Executive – Small Business Internet Marketing Consultant

• Earn lifetime residual income that is performance-based with the potential to earn well into the six figures.
• Work with a company that is transforming the way local online marketing is being delivered with creative solutions and an innovative approach to helping small business owners.
• Take control of the sales process from start to finish by managing the entire sales cycle, from prospecting to marketing planning to client retention.

Did you know by 2014, local online ad spending is expected to grow from $15.2 billion to $36.7 billion? Local businesses are starting to realize the power of the Internet to reach new customers. As a result local businesses are shifting more and more of their marketing dollars from offline to online. At Digital Dragon Direct, we are poised to take advantage of this shift by helping businesses advertise online.

Digital Dragon Direct is empowering local businesses with online marketing results they need to take advantage of the Internet. And to keep up with our growth, we’re looking for 15 highly motivated and ambitious B2B Sales Representative to drive new sales revenue in our Sarasota and Manatee County office location.

This prestigious position requires a highly energetic, ethical and strategic entrepreneur who will be a maven promoting Digital Dragon Direct in your local market. As a Small Business Internet Marketing Consultant, you’ll use a consultative selling approach to build relationships with Small and Medium Businesses. And you’ll have an exclusive opportunity to sell a broad set of customized solutions from our internet marketing toolbox, such as:

• Web Presence Optimization, including:
  • Local Organic Search (SEO)
  • Social Media Marketing
  • Reputation Management
• Pay Per Click Marketing (PPC)
• Display Advertising (Banner Advertising)

At Digital Dragon Direct, you’ll be rewarded with freedom to grow your abilities, awesome opportunities for career growth, and an empowering culture that revels in your achievements. You’ll receive specialized training and support that builds the proven success skills you need to be a superstar in this industry. Plus, we’ll have your back by providing a great support staff to help you manage and retain your client accounts, which allows you to focus on selling.

Only highly motivated, truly entrepreneurial, quietly confident, and passionate persons with a proven track record of sales success need apply.

Responsibilities

• Drive retention and development (backend sales and upsales) with existing client base
• Endorse and exhibit the value of Digital Dragon Direct’s services
• Meet face-to-face with local clients for consultations
• Acquire, nurture and retain accounts in your personal book of business
• Produce sales in your local market via phone and on location meetings
• Manage your clients’ campaigns and frequently communicate performance results
• Deliver extraordinary customer service and uphold meaningful relationships with clients
• Strategize vertical and territory plan to achieve sales goals

Experience & Skills

• Prefer minimum 2 years B2B sales experience
• Consistent ability to meet and exceed sales goals
• Demonstrated prospecting and cold calling experience
• Internet marketing or Web services experience a plus
• Exceptional communication and client presentation skills
• Aptitude to work with little or no supervision on multiple tasks
• Bachelor’s degree preferred but not required

Compensation & Benefits

• Lifetime performance-based residual income

About Digital Dragon Direct

Founded in 2009, Digital Dragon Direct is a leader in Internet business strategies and solutions. Our specialty is helping companies and entrepreneurs grow their businesses through social media management, SEO (search engine optimization), PPC (pay per click) and other various Internet marketing. Strategies that could drive your business to new profit levels!

At Digital Dragon Direct, we guide your company on how to develop the best strategies for your business and what social media tools to use. We clarify the confusion surrounding Internet marketing and social media. We provide a unique perspective on the most effective use of social media scaled to work for both small and mid-sized businesses through the use of leading-edge Internet technologies.

Apply today send your resume and cover letter to careers [AT] DigitalDragonDirect.com or send us your resume here.

Digital Dragon Direct - Marketing That Matters

Just like images, I would recommend a maximum width of 520px (max width allowed by Facebook) for a tab.

After uploading your video, you want to use this code:

<fb:swf swfbgcolor=”000000” imgstyle=”border-width:##px; border-color:white;” swfsrc=”http://www.youtube.com/v/xxxxx” imgsrc=”[paste image source here]” width=”520″ height=”520″ />

A few things to remember:

• Replace the xxxxx with your YouTube’s video ID. In both examples below, “myLPY-9Gtlw” is the video’s YouTube ID.
• Copy the full URL for your image including the http:// (I prefer to host images myself but you can use image sites like flickr and photobucket)
• Video height can be adjusted as needed. I would not increase the height larger than the width of the video

Where to find your YouTube video ID?

Full URL of Video page: The YouTube link would be: http://www.youtube.com/watch?v=myLPY-9Gtlw, everything after the “=” is the YouTube ID.

Embed Code: The embed code is a little different and looks similar to this: http://www.youtube.com/watch?v=myLPY-9Gtlw&feature=player_embedded, you want the characters after the “=” but before the “&feature” those are your YouTube ID.

Other values you can change to your preferences:

• swfbgcolor
• imgstyle

imgsrc is a bit more complicated because it is just a preview image. When the preview image is click the video starts playing and the image is hidden from view. To see a real-life example, you can go to the Digital Dragon Direct Page ( screen shot below). In order to change the preview image, simply replace the URL to a direct link to one of your images from what ever source you are getting it.

Tip: You must use proper html so make sure all your tags and quotes used are a complete set of open and closed ones.

Example of  an embedded video with a clickable image

Digital Dragon Direct - Marketing That Matters

We are expanding our business and will be opening up 3 new offices in Southern California during 2010. The following positions will need to be filled:

• B2B Sales Manager
• B2B Sales Associate
• Receptionist
• eBusiness Consultants

Resumes and cover letters can be emailed to us here

EOE

Digital Dragon Direct - Marketing That Matters