Online Ad Management

Online advertising falls into several types as well as categories. Our Online ad management program encompasses all that are available. Here a just a few of the different types of ads.

  • Contextual advertising is where the text is hyperlinked within the body of the website with some type of pop over bubble or description.
  • Text advertising  is virtually identical to contextual ads except only the hyperlink is used with no description.
  • Display advertising are graphical in nature and come in a variety of sizes. This is the most common type of advertising online.
  • Insertial advertising are used as part of the flow to view content online. They often force users to view them before they can see their desired content.
  • Fly-In ads are similar to pop ads except they do not open a new browser window or tab. A variation is the Hover Ad.
  • Pop-Up or Pop-Under advertising will open new browser windows with either a display ad or a new website.

Online Ads are priced on 3 main types of models

  1. CPM or Cost Per Thousand Impressions also refereed to as CPV or Cost per View
  2. CPC or Cost Per Click
  3. CPA or Cost Per Action, actions generally refer to new leads or product sales.

Online Ad Management is part of our Visibility+ Program or as a stand alone service. Contact us today to see how we can help your business.